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Working with one of Perth’s most well known burger venues, a competition was set up to award five people a Grand Final VIP Experience. Each winner received a table for four with four cheeseburgers, four beers, and a seat right in front of the big screen during the AFL Grand Final.

Customers entered through Messenger where they confirmed entry and had a chance to view terms & conditions.  At the end of the competition, after the winners were announced, all participants were given an offer to receive a free serving of chicken wings with any burger purchase in the following month.

This was a straight up offer presented to the public in which we asked them to get the offer through Messenger. By receiving the offer, the user was added to the subscriber list and was reminded to use the offer before it expired.

Customers entered by commenting on the post what their favourite topping was, which created a viral post with over 600 comments

First home builder wanted to run an engagement/awareness competition to build up their Facebook profile. Instead of a generic “Tag & Share” comp, we asked everyone to enter in messenger.  Upon entering, the follow up question was asked if they were interested in learning about house & land packages.  All YES responses were sent to a Google Sheet for the client to follow up.
The lead cost for the campaign was significantly lower than the standard lead gen camapigns and the client now runs these competitions regularly.
They now have a subecriber list of over 30,000.